Hypebeast. Driving Culture Forward

Behind the HYPE: How Rimowa Transformed the Travel Suitcase Into the Ultimate Luxury Staple
Design 

Behind the HYPE: How Rimowa Transformed the Travel Suitcase Into the Ultimate Luxury Staple

Presented by Acura
Rimowa transcends luggage with aesthetic and functional designs trusted by affluent jet setters.

Helmut Lang’s Pre-Fall 2024 Collection Has Arrived
Fashion

Helmut Lang’s Pre-Fall 2024 Collection Has Arrived

Made for chic, everyday city living.

First Look at Travis Scott's Jordan Jumpman Jack in "Mocha"
Footwear

First Look at Travis Scott's Jordan Jumpman Jack in "Mocha"

Combining the familiar brown hue with black throughout the shoe.

Caroline Polachek Shares “Starburned and Unkissed” From A24’s ‘I Saw the TV Glow’ Soundtrack
Music

Caroline Polachek Shares “Starburned and Unkissed” From A24’s ‘I Saw the TV Glow’ Soundtrack

The movie premieres in US theaters on May 3.

June Ambrose Is Writing Her Next Chapter
Fashion 

June Ambrose Is Writing Her Next Chapter

Since leaving her post as PUMA’s creative director of women’s basketball, June Ambrose has accompanied JAY-Z to Japan and designed costumes for Missy Elliott’s global tour. The designer discusses the next stage of her career and how she has “so much more creative steam.”



On-Foot Look at VERDY's Nike SB Dunk Low "VISTY"
Footwear

On-Foot Look at VERDY's Nike SB Dunk Low "VISTY"

Paying homage to VISTY — a character he created and first released as a plush toy in late 2021.

Microsoft CTO Was “Very Worried” About Google’s AI Progress, Emails Sent to Satya Nadella and Bill Gates Reveal
Tech & Gadgets

Microsoft CTO Was “Very Worried” About Google’s AI Progress, Emails Sent to Satya Nadella and Bill Gates Reveal

2019 emails sent to Bill Gates and CEO Satya Nadella resurfaced as part of an antitrust probe into Google.

TikTok and Universal Music Group End Royalty Dispute With New Licensing Agreement
Tech & Gadgets

TikTok and Universal Music Group End Royalty Dispute With New Licensing Agreement

The new deal will look to provide “new promotional and engagement opportunities” for artists and “industry-leading protections with respect to generative AI.”

Anthropic Launches App for Claude Chatbot With New Paid ‘Team’ Plan
Tech & Gadgets

Anthropic Launches App for Claude Chatbot With New Paid ‘Team’ Plan

Exclusively available on iOS devices.

The Jordan Fade Away Golf Bag Gets a Premium Update
Golf

The Jordan Fade Away Golf Bag Gets a Premium Update

With smooth PU leather preferred over polyester.


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